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Client Spotlight: Tourism Ireland

This month, our Client Spotlight shines on Tourism Ireland, the marketing entity that promotes the Emerald Isle to travelers around the world. We were delighted to speak with Brian Harte, the organization’s head of Customer Engagement and E-Marketing, as he …
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Game On: It’s Time for GDC, and ModSquad Will Be in the House!

March in San Francisco may bring thoughts to its residents of the start of spring. But for hardcore gamers like us, it makes us think of only one thing: it’s time for GDC! Every year, the Game Developers Conference (GDC), …
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Shoptalk: ModSquad Attends the Retail & Ecommerce Power Event

ModSquad has created some outstanding partnerships with leading names in the retail and ecommerce industries over the years. In providing our clients with top-notch customer support, moderation, social media, and community management, we’ve stayed on top of the latest trends …
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Social Marketers Target an Unlikely Powerhouse Demographic: Teens

For brands looking to grow their customer base through social media, opportunities don’t come much bigger than Generation Z. This group of consumers born between the mid-1990s and the early 2000s are now teenagers. In the United States alone, they …
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ModSquad’s SXSW 2018 Attendee Guide

It’s almost that time! Beginning March 9, brands, organizations, innovators, and the general public will converge on Austin, Texas for the annual SXSW conference. A number of us from ModSquad will be there exhibiting at the Trade Show for the …
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Mod of the Month – February 2018

February may be a shorter month than the rest, but there’s still plenty of time to celebrate one of our outstanding Mods. This month’s honoree actually just celebrated her one-year Modiversary this month, and what better way to celebrate than …
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Six Sure Signs You Need to Scale Your Support Team

At ModSquad, we’ve seen a lot in the past 10 years. We’ve worked with companies of all sizes, from startups to enterprise-level corporations. But whatever industry they’re in, no matter how large or small, they share the common need for …
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Create Loyal Customers Through Meaningful Social Engagement

No matter the product, service, or industry, there’s one thing all brands can agree on: loyal customers are the best kind of customers. These days, it is estimated that new customer acquisition can cost at least 5 times more than …
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SXSW: So Nice We’re Doing it Twice!

We had such a great time at SXSW last year, we’re coming back again! ModSquad’s Operations Center in Austin, Texas has been up and running since May 2017, and we’ve become full-fledged Austinites, replete with our love of BBQ (here’s …