What to Say When There’s Nothing to Say: Content Creation in the Off-Season
Most businesses will experience seasonal trends. It’s only natural for a surf shop by the beach to peak in the summer, while an online toy store will flourish on the run up to Christmas. On the flip side of the …
Emotional Connections in a Digital Age
The first thing consumers experience after an interaction with a brand representative is usually an emotion, whether it’s good or bad. That’s why exit surveys exist: to get a read on which emotion was elicited by an interaction with a …
Sparking Joy: What the ModSquad Community is Loving Right Now
During the month of February, it isn’t uncommon to focus on things that evoke feelings of love and joy. The recent Marie Kondo organizing theory of “sparking joy” can transcend from the home realm into everyday life. The things that …
SXSW, GDC, and More: ModSquad Hits the Road This March
Can someone say “frequent-flyer miles”? March is typically a busy month for ModSquad’s elite crew of road warriors, and this year is no different. Next month you’ll find us jetting around the United States, from north to south and east …
Novelty Accounts to Brighten Your Social Feeds
Over 8,000 tweets and nearly 1,000 Instagram photos are sent every second (on average). With so many people posting, it can be hard to know who’s worth following. We’ve gathered up some of the Twitter and Instagram accounts that always stop our …
4 Ways Consumer Brands Make the Most of YouTube
E-commerce has become an increasingly large part of today’s market, and the idea of a brand or product being available only online is taken as a matter of course. Not only that, but mobile shopping dominated Black Friday in 2018, …
Mod of the Month – January 2019
2019 is off to a roaring start for us here at ModSquad. As you may have seen in one of our first blogs of the year, many of us are working towards new goals and resolutions, but we’re also continuing …
The Big Game Plan: Team Up Your Social Media with Major Events
It’s safe to say that social media appeals to people’s emotions. These feelings can range from anxiety to anticipation, and are often in conjunction with major events happening around the world. The Super Bowl is an example of just that. …
ModSquad’s Key Traits of Excellent Community Managers
At ModSquad, our Community Managers embed themselves in an array of industries and brands, each with its own audience, needs, and goals. While there is no one-size-fits-all strategy for community management, there are several essential qualities that make for an …