Authentic Storytelling in the Digital World
Since before the written word was invented, storytelling has been used to help us understand and connect to the world. From the bedtime stories we’re told as children to the news articles we read today, we’ve been consuming stories our …
Onshore or Offshore Support? How to Make the Right Call for Your Business
A few decades back, the process of “offshoring” grew in popularity. Companies would hire people on distant shores to provide low-cost customer and technical support. Staffing a cubicle farm in a far-off land seemed beneficial to firms seeking to bolster …
Project Manager of the Quarter – October 2018
Is eight years a long time? It is in the digital world. Just think: by mid-2010, Instagram and Snapchat didn’t exist, and most of us still hadn’t made the leap from flip-phone to smartphone. In those same eight years, we’ve …
Building Up Your Customer Support Team: The Hidden Costs of Hiring
The time has come to increase your customer support team. Perhaps you’re preparing to release a highly anticipated product. Or your company is growing enough that your existing team can’t keep up. These are good situations to be in, so …
Happy (Fiscal) New Year 2019!
And that’s another year for the books! Fiscal year, that is. While our buddies in the accounting division here at ModSquad are ringing in the new year and working diligently to close out the books on FY 2018, we thought …
The Power of Surprise and Delight
One of our employees recently shared this story: “A couple months before my wedding, I was shopping for a pair of budget-friendly shoes to match my dress. I found a pair on Zappos, but they were $10 more expensive than …
First Impressions Are Everything: How to Wow First-Time Customers
The moment a potential customer comes in contact with your brand, the customer experience begins. With word of mouth recommendations and firsthand reviews, it’s possible a customer has a sense of your brand before they even arrive at your door. …
The Value of Human Moderation Amid the Rise of AI
ModSquad was built around the importance of moderation, the careful monitoring and maintaining of digital spaces and communities. Moderation is, to put it simply, the backbone of who we are as a company and the work we do every day. …
Mod of the Month – September 2018
It’s officially fall, y’all! While Halloween decorations have been in stores for weeks already, we can’t enter October until we’ve taken care of the most important part of September: our newest Mod of the Month. So without further ado, please …