9 Questions to Ask When Setting Up a Social Media Content Calendar
Being a social media or community manager and content creator can be tricky. While there may be a lot of momentum when starting to develop a content calendar, time has a way of allowing stagnation to creep into the mix. …
Cities of ModSquad: A Locals’ Guide to Derry-Londonderry
Last month our local ModSquad guides took us on a journey around the wonderfully weird city of Austin, Texas. This month, we travel across the pond to the home of our European Operations Center, to a city some may say …
Mod of the Month – September 2019
We’ve checked our calendars, and sure enough, it’s time to celebrate a terrific Mod who personifies excellence in work. So as another month draws to a close, please join us in sending our appreciation and congratulations all the way to …
The (Very) Many Hats of an Online Community Manager
If there’s one thing we’ve learned in the era of the internet, it’s that having an online presence isn’t the same thing as fostering an engaged community. When brands simply broadcast content to their audience, but don’t create an open …
6 Smart Strategies to De-Escalate and Transform Customer Complaints
It’s a hard truth: If you have a business, you’ll get complaints. It’s something you can prepare for with proactive strategies. While we might wish that every interaction could go swimmingly, some won’t, and a valued customer will be displeased. …
My Mod Journey: Profiles in Excellence
What does it mean to be a Mod? Situated in 70+ countries worldwide, our Mods are the best of the best: smart, savvy, and experienced. So it’s not surprising how many of those in managerial positions (or even higher) at …
Director Profile: Kevin O’Neill
The latest ModSquad Director in our profile series came to us with accounting experience at a broad range of companies, including the esteemed accounting firm Ernst & Young, a manufacturing organization, and a multi-faceted family-owned group with businesses in healthcare, …
How to Ensure Consistency in Digital Community Rules
Digital communities are often the lifeblood of a company. Communities lend a personal touch to any digital platform, creating a sense of belonging and enhancing brand loyalty. Different users prefer different outlets from forums to message boards to social pages. …
Social Media Close-Up: Twitter
With 139 million daily users on Twitter, there’s no reason for a brand not to be on Twitter. That’s where they can effectively promote their goods and services and interact with customers by sending out tweets, responding to questions, or …