We Are Your Community
When it comes to treating your customers right, you might first think about implementing a strong support services team. After all, your front line agents are usually the ones up-selling happy campers and talking frustrated consumers off the ledge, right? But are your agents only focused on inbound requests? Or do they engage your customers across all of your channels? For this is where you need to be interacting day to day with your customers. And guess who’s already part of your community?
Our Mods.
That’s right; they’re already there, in your community. We’ll explain, but first, some background.
With 65% of companies having “the equivalent of a chief customer officer” (according to a Gartner report) and a whopping 89% of companies planning to compete this year “primarily on the basis of the customer experience,” it’s clear that you and your competitors know where your bread is buttered. The difference is that many companies say they’re going to build relationships with their customers without actually following through. How many support pages, threads, comments, and posts on social channels have you read where customers are basically shouting into a void?
You can’t just pay lip service to the concept of creating chemistry with your customer base. The competition is too intense.
At ModSquad, we like to say “Our Mods are your customers.” It’s true; we place Mods who already have a strong affinity for a brand with those projects. They’re already a part of the communities they work in, whether it be a video game enthusiast, a teacher with a passion for education, a lifelong fan of your sports team, or a dedicated shopper who knows the ins and outs of each fabric you offer. When you’ve got Mods like that, engrossed in your brand and community, it’s second nature for them to create chemistry with other members of the community.
Our Mods may initially be shortlisted for projects because of their passion for a particular brand or product, but we don’t stop there. We’ll orient them on your brand’s strategy and goals, even give them the lowdown on your competitors. They get so much more than a rudimentary drill on what methods your company might want; they’re immersed in your culture, to an even greater extent than they already were. Coupled with their strong industry knowledge and skill-set, it’s a key difference between us and traditional outsourcing providers, who tend to throw random bodies at a project.
Your community deserves more. You need people handing your services who are equal to your customers; insiders who already have shared experiences with your company and your community. You don’t have to look far for the perfect people to engage your community. We’re already there.