Social Media: Ad Spend vs Earning Customer Attention

Recently an article was posted on Ad Age about the decline of social media and the growth of digital advertising:

Let’s call it what it is: Social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It’s the opposite of connecting or listening — it’s once again broadcasting.
– Mike Prolux, “There Is No More Social Media – Just Advertising”

Now, while we see his point, and also the subtle shift some big name brands and marketing firms have taken, we can’t necessarily agree fully.  Our very own Social Media extraordinaire (and VP of Digital Media) Blagica Bottigliero has shared a response on LinkedIn that helps shine a light on the necessity of human engagement and customer interaction.  Check it out, it’s a great read!

Izzy Neis
Director of Strategy & Engagement