Protip: Schedule the Followup as an Event

by Sanya Weathers

When you make an announcement, reach out to a potential partner, or just post a link to a news article on your forum, it’s all part of your communications strategy. It’s scheduled and timed. To maximize your return (and to be sure your intentions are clear to your users) schedule your followup as an integral part of the initial action.

Or, put in plain English – if you make an announcement on Tuesday, reserve an hour on Wednesday to check and respond to user questions on Facebook or your forum.