Protip: Apologize With Sincerity

by Sanya Weathers

If you need to apologize, make sure the person who writes the apology is actually sorry. Have that person say so simply, in short, heartfelt words.

An apology where the writer doesn’t think that anything bad really happened, or is more concerned with liability than with anything else, is an apology that will make a bad situation worse.

If in spite of your best efforts, you find your apology containing phrases such as “I am sorry if anyone took offense,” your writer did it wrong.