Promoting Literacy, the Love of Reading, and @ReadingRainbow!

When our clients have something to celebrate, we are there celebrating right along with them, and this week is no exception! Unless your vision has been impaired by a special set of Star Trek visors, you have probably seen LeVar Burton and Reading Rainbow’s Kickstarter project this week.

The initial goal was to raise $1 million in just 35 days to build a web version of the Reading Rainbow mobile app, provide a platform for teachers in over 1,500 classrooms, and allow free access for schools in need. Not only did they reach their goal in less than 12 hours, but with 33 days to go they have nearly tripled it!

Whether it’s through a classic TV show or a tablet in your child’s hand or in a classroom, Reading Rainbow’s goal has been the same for over 30 years; to encourage children to not only read but to develop a love of reading.

Having personally worked with the Reading Rainbow team for over a year, I am so proud of their success, and excited to continue watching the positive feedback pour in across all social media channels.

Congratulations to both LeVar and Reading Rainbow! We are rooting for you and cannot wait to see what else is in store for the future!

Please, if you haven’t already, check out the Kickstarter program, or visit their Facebook page for more information.  Spread the word and support child literacy and the love of reading!

Rebekah Good
Community Manager & Project Manager