NYC 2010 Engage Expo TV Panel

Hey everybody!

Just recovering now from our yearly NYC jaunt in which I moderated a panel titled “Television and Online: Giving a Successful TV Brand its Virtual World Legs”. Description:

Virtual worlds allow animators, production houses, and networks the opportunity to create interactive iterations of their franchises and more fully engage fans. This immersion in a narrative environment online extends and solidifies brands, and speaks to kids in what is fast becoming their new common language — the language of interactivity and virtual worlds. This session will explore these new creative models, the business relationships that support those models, new revenue opportunities that surround online properties, and what elements are needed to create a successful brand extension into the digital realm.

Amy Pritchard, CEO, Metaverse Mod Squad (moderator)
Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop
Matt Cullen, Marketing Manager, National Football League
Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.
Daniel Buelhoff, Head of Business Development & Community Management, sMeet

It went well and the power point that I literally threw together a couple hours before is linked here. Special thanks to Minard who kick started the discussion on goals when I forgot to pose a question to the panel!  Anybody with questions about the subject matter, please shoot me an email.  It is one of my favorite topics.

Oh, and yes, Izzy and I were texting during the panel.  I had to get her attention on me somehow, and apparently the stage, lights, microphone and podium were not enough!

–Amy