ModSquad is Heading to SXSW!

We’re pleased to announce that ModSquad will be participating in the 2017 South by Southwest (SXSW) conference’s trade show exhibition, taking place Sunday, March 12 through Wednesday, March 15 at the Austin (TX) Convention Center. This legendary conference is a gathering of the biggest names in the music, film, and interactive fields, and draws attendees from around the globe.

While we’re certainly huge music and film fans here at ModSquad, it’s the interactive track of SXSW that really caught our eye. Hey, we spend all day online with our groovy clients and their fans and customers. Interactive is our middle name!

Why Interactive?

And interactivity is what it’s all about at SXSW. The interactive track is a big draw now, but it came from humble beginnings. The interactive element of the show was introduced in 1994, eight years after the launch of the festival. It was part of a film-and-interactive initiative by organizers determined to expand the event beyond its already growing musical segment. The following year, interactive served as a standalone track, but it took a few more go-rounds for it to really find its groove, booking bigger-name keynote speakers and expanding to scores of panels. Today, it’s a major part of what makes SXSW so special.

Similarly, ModSquad has been at the forefront of digital interactivity, with our Mods providing stellar support on behalf of some of the world’s coolest brands. After all, being interactive online works best when that interactivity comes from humans, not machines. For just under a decade, we’ve maintained the human element of many client companies as they’ve expanded into the digital frontier. With people-powered customer support, moderation, and social media management, we help maintain that all-important human element, serving as the conduit by which our clients interact with their audiences.

Interactive Makes the Difference

ModSquad stands head and shoulders above old-school outsourcing firms by providing interaction that’s more dynamic than what’s typically delivered through the old-fashioned model. We provide personalized engagement to audiences through a team of 10,000+ Mods, comprising professionals at every level. Our global, multilingual network provides services in your customers’ regions and languages, across an array of industries. Just think: Many of the gaming aficionados attending SXSW have likely interacted with a Mod via in-game support, where we preserve the immersive gaming experience of our clients’ players.

What’s more, we bring this human touch to our clients on demand, giving them the digital engagement services they need, in the volume they need, when they need it. We’ll cover customer contact channels by the hour, day, or month, and create customized, flexible scheduling that changes with our clients’ needs. We help boost efficiency through this on-demand scalability, a unique solution available only through ModSquad.

We’re excited to share our story with the thousands of attendees who’ll be stopping by SXSW. It’s our honor to be able to join people around the world as we explore what’s next in human interactive engagement.

We’ll be sharing more details about our plans for SXSW over the next few weeks. Stay tuned, and we’ll see you in Austin!