Friday Protip: Follow Your Coworkers
You can’t follow your entire community on Twitter. It’d be nice, though. Not everyone remembers to @YourCompany when they have a pertinent thought, or a meme related to your product takes off, or any of the good stuff that will help your feed rise above mere marketing.
But there is a diverse group of people that are all aware of your product and are representative of the best of your customer base.
They’re your coworkers. Follow them all.
Bonus: When one of them says something that might cause drama, you’ll know immediately 😉 Happy Friday, y’all.