Friday Pro Tip: Plausible Deniability

by Sanya Weathers

If you are about to tweet something that will make one of your coworkers or customers wonder “is she talking about me,” then reconsider your tweet. And if you decide to go ahead and post anyway, be sure you have plausible deniability. The best kind of plausible deniability is, as regular readers know, “the truth.”

The fact is, we all think of ourselves as the star, the core, the center of the universe. We read tweets (and blog posts and Facebook updates) and shove it through the filter of “what does this mean to/for me?”

When you’re the one writing the tweets and the updates (or you’re responsible for the contractor who does the actual writing), you have to remember that filter and act accordingly. Your content in such personal channels has to be personal to be effective, but if you go too far, it helps to be able to truthfully say “of course, I wasn’t talking about YOU.”