Ebook Preview: Your Guide to Boosting ROI Through Customer Service

“If you’re looking for great ROI, there’s a simple solution that you don’t want to overlook: Provide great customer service.“

This simple truth forms the crux of ModSquad’s new ebook, “Your Guide to Boosting ROI Through Customer Service.” The ebook offers five steps you can take to increase your customer retention, loyalty, word of mouth — and, ultimately, your ROI. 

Gone are the days of viewing customer service as merely an operational cost. Today’s most successful brands understand how great customer service can positively impact their bottom line. This ebook is loaded with tips learned from a decade-plus of providing outsourced customer support to top brands.

As this excerpt underscores, there’s a concrete cost benefit to keeping customers happy with great support:

“Consider that studies have found that it can cost from five to 25 times more to acquire a new customer than to retain one. The numbers don’t lie — it’s in your best interest to focus on pleasing current customers. While a healthy expansion of your customer base is clearly desirable, when it comes to pure ROI, your budgets can be more effective when used on customer retention efforts. Cultivating the loyalty of your audience through superior customer support efforts is a powerful way to drive ROI.”

The ebook features five sections, each focusing on actionable items you can implement today. We’ll share how you can:

• Maximize your customer support knowledge base
• Reduce call abandonment
• Provide optimal chat support
• Focus on social customer support
• Care for the mobile-first customer

We hope you’ll find this ebook to be an informative read that helps you fine-tune your support strategy.